Must-have basic tools for your website
Selecting platform for a website
Not sure which eCommerce platform to choose for your business? Please refer to our one-of-the-kind comparison table that we created just for you.
Google Analytics is now the most widely used web analytics service on the Internet. Integrated with AdWords (paid-search), users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. It’s a must-have tool!
Google Webmaster Tools
Google Webmaster tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let the webmasters: Submit and check a sitemap, check and set the crawl rate, and view statistics about how Googlebot accesses a particular site, generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance, List internal and external pages that link to the site, Get a list of broken links for the site.
Measuring performance of a page
PageSpeed Insights by Google Developers. – Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent.
Before getting a link from a website to your site (Backlink) – Use Open Site Explorer to test that site to see it’s Trust level – if it’s lower than 30, avoid getting their link.
See if Google finds your site mobile friendly – Google mobile test. On April 21, 2015, Google (and Bing followed on May 14) made another update aimed at delivering higher-quality content, and this time they set their sights set on mobile-friendliness. You will lose ranking status if you not mobile-friendly.
Google Trends is a public web facility of Google Inc., based on Google Search that shows how often a particular search-term is entered relative to the total search-volume across various languages.