Must-have basic tools for your website
Selecting platform for a website
Not sure which eCommerce platform to choose for your business? Please refer to our one-of-the-kind comparison table that we created just for you.
Google Analytics
Google Analytics is now the most widely used web analytics service on the Internet. Integrated with AdWords (paid-search), users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. It’s a must-have tool!
Google Webmaster Tools
Google Webmaster tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let the webmasters: Submit and check a sitemap, check and set the crawl rate, and view statistics about how Googlebot accesses a particular site, generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance, List internal and external pages that link to the site, Get a list of broken links for the site.
Measuring performance of a page
PageSpeed Insights by Google Developers. – Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent.
Backlinks ranking
Before getting a link from a website to your site (Backlink) – Use Open Site Explorer to test that site to see it’s Trust level – if it’s lower than 30, avoid getting their link.
Sites linking to you
See who is already linking to you: aHrefs Backlinks tool. If you don’t like the sites that are linking to you and wish to stop the association, please let us know and we will show you how.
Mobile-friendly test
See if Google finds your site mobile friendly – Google mobile test. On April 21, 2015, Google (and Bing followed on May 14) made another update aimed at delivering higher-quality content, and this time they set their sights set on mobile-friendliness. You will lose ranking status if you not mobile-friendly.
Google Trends
Google Trends is a public web facility of Google Inc., based on Google Search that shows how often a particular search-term is entered relative to the total search-volume across various languages.
